Brand Manager (BRM), Lagos

About Lase Consulting: Our corporate vision is to be one of the top-5 HR Consulting firms in Nigeria by the year 2015. Our daily HR practice is driven by: professionalism, creativity, diligence, innovation, passion for what we do; the youthful energy of our workforce, and our ability to pay attention to the little details that matter to our clients.We are committed to Total Quality Management at every level of our operations, and we continually seek to deliver optimal ROI to our clients. Our HR Consulting Service As HR practitioners, we are majorly concerned with improving employee-productivity through a holistic approach to People Management. Our multi-pronged HR services to clients include:
- Recruitment & Staffing;
- Employee Management;
- Human Capital Development;
- HR Audit, etc.

Job Title: Brand Manager (BRM)
Job Objective:
Our Brand Manager position is an interesting and challenging role which will require whoever is selected to come up with programmes/promotions that will reinforce our brand values and drive up demand and sales in our stores nationwide.

The selected Brand Champion must ensure that the Company has a satisfied customer base and that there is a constant perception of the Company brand as the “number ONE” IT/Electronics products retailing store in Nigeria by Dec. 2010.

Department/Division/Unit: Corporate Communications
Reports To: Management Board

Duties & Responsibilities:
Our preferred Candidate for this role must be able to:

• Technical
• Demonstrate an in depth understanding of the IT/Electronics market, and be able to forecast consumer trends and possibilities for market expansion.
• Talk intelligibly about current technological advances and how these may affect the Company’s business.
  Market/Competitors Analysis
• Develop strategies to exploit market opportunities
• Maintain brand integrity across product lines
• Position the brand as the Market Leader by promoting general awareness through advertising, and all other internal and external communication media
• Assist in monitoring brand health metrics and support the development of new brand products
• Support the development of brand strategies and marketing plans across the organization
• Marketing & Media Relations
• Liaise with the Marketing department to create promotional tactics that will enhance brand image;
• Constantly evolve new brand visions and design a framework for the implementation of such visions
• Help the Company create a distinct Brand policy and develop a periodic learning calendar that will help members of staff imbibe the contents of the policy
• Cultivate and manage relationships with the print and electronic media in a bid to boost public awareness about the Company and its products
• Assume responsibility for ensuring that all promotional items (e.g. brochures, pamphlets, leaflets, handbills, etc.) are vetted and before distribution
• Monitor the Company’s website and ensure that information provided on the that the contents provided on the site are accurate and regularly updated
• Financial
• Help the Business Partners make sound decisions regarding pricing, packaging, trade merchandising, advertising and promotion strategies.
• Assist in the identification, development and execution of business ideas and plans that meet investment criteria
• Be willing to help the Finance Manager secure the necessary funds for such business ideas/plans
• Create a cost efficient method of getting messages about the Company across to the target audience; and be able to judiciously manage budgets for marketing campaigns.

Others
(S)he will also be expected to:

• Be actively involved in improving the visual appeal of all our stores by providing assistance to the Graphic Artist in the layout design
• Constantly monitor daily business transactions to ensure that they are consistent with the principles contained in the Company’s Brand policy statement

Competencies:
Key Performance Indicators:

• Demonstrated leadership and team skills
• Strategic thinking skills
• Analytical and problem solving skills
• Communication skills (written and oral)
• Creativity
• Results orientation
• Multifunctional skill set (financial, operations as well as marketing)
• Persuasion Skills
• Initiative and assertiveness
• Customer satisfaction level
• Budget optimisation
• Cost savings ideas implemented
• Level of increase in generated revenue
  
  Job Specification:
  Education Qualification:
  At least a first degree in Mass Communication or any related discipline

Experience:
Substantial work experience and a minimum of 4 years in a similar position

Forward applications for this role to: brmrecruitment@laseconsulting.com